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TWICE Makes History as First K-Pop Girl Group With RIAA Platinum Solo Track
K-pop powerhouse TWICE has achieved a historic milestone in the United States, becoming the first K-pop girl group ever to earn a RIAA platinum certification for a non-collaboration single. Their 2024 hit Strategy crossed 1 million certified units, combining digital sales and streaming equivalents, the RIAA confirmed on November 26 (local time).
This is TWICE’s biggest commercial breakthrough in the US market and marks a turning point for Korean girl groups attempting to build a strong international foothold without Western artist collaborations.
A New Record for K-Pop Girl Groups
Before TWICE, only one girl-group-performed single had gone platinum in the US — POP/STARS, the 2018 K/DA virtual group collaboration featuring (G)I-DLE members. Strategy is now the first ever solo K-pop girl group track to achieve this feat.
Industry analysts say the certification reflects not only TWICE’s expanding global influence but also demonstrates the shifting music consumption patterns in the US, where international acts are gaining unprecedented traction.
Why This Matters
RIAA platinum certification is one of the most significant indicators of widespread popularity in the American music industry. For TWICE, this accomplishment:
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Confirms strong US streaming growth
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Highlights their ability to attract listeners beyond the core fandom
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Sets a new bar for K-pop girl groups
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Shows non-collab singles can succeed without Western features
With Strategy, TWICE has cemented their position as a leading global girl group, opening doors for more Korean acts to aim for similar milestones in Western markets.
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Published: Nov 27, 2025
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