The Indian Embassy in Jakarta has launched Dewi AI avatar, a digital representative designed to make information about India and India-Indonesia relations more accessible to residents, Indian nationals and Indonesians interested in India.
Introduced during Navaratri and Durga Puja, Dewi will share updates on Indian culture, travel opportunities, scholarships, business and investment prospects, and consular services. The initiative aims to strengthen public outreach and improve access to information about the partnership between the two countries.
Indian Ambassador to Indonesia Sandeep Chakravorty announced the launch on social media on Tuesday, October 13, inviting people to follow the embassy’s new digital representative.
The mission introduced the initiative with the message, “Follow us, and say Halo to Dewi!” It also said the avatar would bring stories and updates about the India-Indonesia partnership closer to its audience.
Why the Embassy Named Its AI Avatar Dewi
The name Dewi means “goddess” in Indonesian, giving the virtual guide a locally familiar identity. Its introduction during the festive period of Navaratri and Durga Puja also connects the launch with an important cultural occasion for Indian communities.
Through the avatar, the embassy intends to communicate information in an accessible and engaging format. The planned areas of outreach include cultural exchanges, travel information, educational opportunities, investment prospects and consular updates.
The initiative reflects the use of digital tools by diplomatic missions to reach wider audiences and make public information easier to access. The embassy has not detailed the specific technical capabilities of the avatar or whether it will provide interactive, real-time responses to individual queries.
Indian Community in Indonesia
According to the Indian mission, Indonesia is home to approximately 130,000 people of Indian origin and around 15,000 Non-Resident Indians (NRIs).
Many members of the Indian community work as professionals, including chartered accountants, teachers and engineers. Regional and pan-Indian community associations are also active in Jakarta and other major Indonesian cities.
The embassy hopes Dewi will help keep these communities informed while also reaching Indonesian audiences interested in India’s culture, education, tourism and economic opportunities.
Digital Outreach to Strengthen Bilateral Ties
The launch of Dewi adds a new digital channel to the embassy’s public engagement efforts. By bringing information about consular services and bilateral initiatives together through a virtual representative, the mission aims to keep audiences informed and connected.
The initiative also highlights the growing role of artificial intelligence in public communication. Its effectiveness will depend on how clearly and reliably it delivers information and supports the needs of its intended audiences.
For official updates, visit the Embassy of India in Jakarta.
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