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Ranveer Singh Ching’s Ad Directed by Atlee
Actor Ranveer Singh returns in a high-profile action-themed advert for Ching’s Desi Chinese, directed by Atlee and co-starring Sreeleela and Bobby Deol. The campaign, set to debut on October 19, 2025, has garnered attention for its massive Rs 150 crore budget, surpassing several recent Bollywood film productions in scale and cost.
In the advert, Ranveer Singh reprises his role as a spy agent, while Sreeleela features as the heroine, and Bobby Deol plays an antagonist professor. The cinematic approach mirrors Atlee’s signature style seen in his 2023 blockbuster Jawan, blending high-octane action with dramatic storytelling.
Industry sources note that the campaign’s budget makes it one of the largest advertising projects in India, exceeding the costs of films like Chhaava (Rs 130 crore), Raid 2 (Rs 120 crore), and Stree 2 (Rs 60 crore). The ambitious production reflects a growing trend of high-investment celebrity-led advertising campaigns in the Indian market.
Ranveer Singh has previously collaborated with Ching’s in campaigns, including short films directed by Rohit Shetty and an Instant Noodles advertisement with Tamannaah Bhatia. His continued association reinforces the brand’s presence in high-visibility campaigns.
Outside of advertising, Ranveer Singh is preparing for his upcoming film Dhurandhar, directed by Aditya Dhar and releasing on December 5, 2025. The movie also stars Sanjay Dutt, Akshaye Khanna, R. Madhavan, and Arjun Rampal.
The full Ching’s advert will be released on Sunday, October 19, with audiences and industry experts eagerly anticipating the collaboration between Ranveer Singh, Sreeleela, and Atlee, as well as the campaign’s unprecedented cinematic scale.
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Published: Oct 18, 2025
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