Narendra Modi Becomes First World Leader to Cross 100 Million Instagram Followers

Narendra Modi has become the first world leader to cross 100 million followers on Instagram, marking a major milestone in global digital engagement. The achievement positions the Indian Prime Minister as the most-followed political leader on the Meta-owned social media platform.

Modi joined Instagram in 2014, the same year he led the Bharatiya Janata Party-led National Democratic Alliance to a decisive victory in the general elections. Over the past decade, his social media presence has steadily expanded, with millions of users following his updates on governance, international visits, public events, and cultural moments.

His Instagram account has become one of the most actively engaged political handles worldwide, featuring a mix of official announcements, behind-the-scenes photographs, event highlights, and personal reflections.

Surpassing Global Leaders

With 100 million followers, Modi now leads the global ranking of political figures on Instagram. He has overtaken several prominent world leaders in terms of follower count.

Donald Trump currently holds around 43 million followers on the platform, followed by Prabowo Subianto of Indonesia with over 15 million. Brazilian President Luiz Inácio Lula da Silva has approximately 14 million followers, while Turkish President Recep Tayyip Erdoğan and Argentine President Javier Milei trail further behind.

The milestone highlights the growing role of digital platforms in shaping political communication and public outreach across the world.

Domestic Digital Dominance

Within India, Modi’s Instagram presence also significantly outpaces other political leaders. Yogi Adityanath, Chief Minister of Uttar Pradesh, has over 16 million followers, while Leader of Opposition Rahul Gandhi has around 12 million followers on the platform.

The Prime Minister’s consistent digital engagement strategy, including real-time updates from global summits, policy launches, and public interactions, has contributed to sustained audience growth.

Digital Influence and Political Communication

The 100 million milestone underscores the increasing importance of social media in modern governance and political branding. Instagram, originally known for lifestyle and visual content, has become a major tool for public leaders to connect directly with citizens.

As political discourse increasingly shifts to digital platforms, Modi’s social media strategy reflects how leaders leverage visual storytelling and instant communication to strengthen public engagement.

Crossing 100 million followers not only sets a global record but also reinforces the Prime Minister’s strong digital footprint in an era where online presence plays a key role in political communication.