ASOS Co-Founder Quentin Griffiths Dies After Fall in Thailand Apartment

Quentin Griffiths, co-founder of British fashion retailer ASOS, has died after falling from the 17th floor of an apartment building in Pattaya, Thailand. He was 58. Local authorities confirmed that the incident occurred on February 9 and said there was no evidence of foul play.

Police reported that Griffiths fell from the balcony of the high-rise residential building in the coastal city. His body was discovered directly below the balcony. Investigators stated that he was alone in the apartment at the time of the incident, and the room was locked from the inside with no signs of forced entry.

Closed-circuit television footage showed no one entering or leaving the apartment prior to the fall. An autopsy also found no indications of physical assault or struggle. Based on the available evidence, authorities believe the death was a suicide.

Legal Disputes and Personal Stress Reported

Investigators found documents in the apartment related to ongoing legal disputes. A close acquaintance informed police that Griffiths had been under significant stress due to legal issues involving his former wife, a Thai national.

Reports indicate that he had been entangled in a financial dispute linked to a joint business venture. Allegations included unauthorized sale of land shares and financial misconduct. He had previously been detained for questioning in connection with the case and later released while the investigation continued.

Authorities have not confirmed whether these legal challenges directly contributed to the incident, but sources suggest they had been a major source of concern.

ASOS Pays Tribute to Its Co-Founder

ASOS expressed sadness at the news, acknowledging Griffiths’ role in the company’s early development. He was among the founding team that launched the online fashion platform in London in 2000.

Originally introduced as “As Seen On Screen,” the company focused on selling clothing inspired by outfits worn by film and television celebrities. The brand later adopted the name ASOS and evolved into a global online fashion marketplace offering a wide range of brands alongside its own labels.

During its peak growth phase, the company achieved a valuation exceeding $8 billion and became a prominent name in fast fashion. Its designs gained international visibility and were worn by high-profile public figures.

Griffiths served as the company’s marketing director before stepping away from the business in 2004. He remained a significant shareholder for several years following his departure.

Authorities Supporting Family

British officials confirmed they are assisting the family and coordinating with local authorities in Thailand. Investigations remain procedural, with no suspicion of criminal involvement.

The incident has drawn attention to the personal pressures faced by business leaders and entrepreneurs, particularly during legal and financial disputes. Authorities continue to handle the matter in accordance with standard procedures.