Bose acquires Skullcandy in a deal expected to strengthen its audio portfolio and expand its reach among younger consumers. The acquisition will allow Skullcandy to access Bose’s audio technology and expertise for future products while continuing to operate as a separate brand.
The companies have not disclosed the financial terms of the transaction. Skullcandy will retain its identity and continue to be based in Park City, Utah, where it was founded in 2003.
Bose said the acquisition would help it reach new audiences through Skullcandy’s established presence in music, board sports and action sports. The arrangement is also expected to provide Skullcandy with additional resources to develop products and expand its global presence.
Skullcandy Products Could Benefit From Bose Technology
Bose plans to invest in Skullcandy’s growth by providing access to its technology, resources, global distribution network and commercial relationships.
Bose CEO Lila Snyder said the companies saw opportunities to develop new products and experiences while reaching more consumers worldwide.
Skullcandy CEO Brian Garofalow also welcomed the acquisition, saying the partnership would allow the company to improve its products by incorporating more of Bose’s audio expertise and technology.
The acquisition builds on an existing multi-year partnership between the companies. Under that arrangement, Skullcandy incorporated Sound by Bose technology into selected headphones and earbuds.
Products associated with the collaboration include the Skullcandy Crusher 1080 ANC headphones and Method 360 ANC earbuds, which brought features such as head-tracking spatial audio and active noise cancellation to Skullcandy devices.
Skullcandy to Retain Its Brand Identity
Despite the acquisition, Skullcandy will continue to operate as a distinct brand, retaining the freedom to develop products and maintain its existing identity.
Its association with athletes, music enthusiasts and action sports gives Bose access to customer segments that may differ from its traditional premium-audio audience.
The transaction also brings Skullcandy under Bose’s ownership from a fund managed by Connecticut-based private investment firm Mill Road Capital Management.
Bose Expands Its Audio Portfolio Through Acquisitions
The Skullcandy deal follows several other strategic moves by Bose in 2026.
Earlier in October, Bose acquired Firelight Technologies, the company behind the interactive audio software platform FMOD. In June, it acquired StreamUnlimited Engineering, which provides connected-audio platforms and solutions.
Bose also announced the launch of Bose Studio, its own content studio, and Bose Records, its record label, in June.
In 2024, Bose acquired high-end audio company McIntosh and its subsidiary Sonus faber.
The Skullcandy acquisition further broadens Bose’s portfolio, combining its audio technology with a brand known for its distinctive style and strong links to music and action sports.
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