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The Maharashtra Food and Drug Administration (FDA) has prohibited the sale and distribution of Goree Beauty Cream, a Pakistan-made skin-lightening product, after laboratory testing detected toxic levels of mercury in the cream. Officials also found that the product was being sold without an expiry date, raising additional safety concerns.
The action follows complaints from consumers in Nagpur, where several women reportedly developed kidney-related health problems after using the cream regularly over an extended period. Authorities have advised people to stop using the product immediately and urged consumers to remain cautious while purchasing cosmetic products, especially through online marketplaces.
The investigation began after multiple complaints were received from users in Nagpur who experienced serious health issues believed to be linked to prolonged use of Goree Beauty Cream.
Officials said several consumers had purchased the cream through e-commerce platforms and had been applying it consistently for nearly two years. As concerns grew, the Maharashtra FDA collected samples of the product and sent them for laboratory analysis.
The test results reportedly confirmed the presence of mercury, a highly toxic heavy metal that can pose significant health risks when absorbed by the body over time.
Mercury is not considered safe for use in most skin-lightening or cosmetic creams because repeated exposure can lead to toxic accumulation in the body.
According to health experts, prolonged exposure to mercury may affect multiple organs and body systems.
Since mercury can enter the bloodstream through repeated application on the skin, long-term users face a higher risk of developing serious complications.
During the investigation, officials also found that Goree Beauty Cream was being sold without an expiry date printed on its packaging.
Expiry dates are considered an important safety requirement for cosmetic products because they help consumers identify whether a product remains safe and effective to use.
The absence of this information has raised further concerns regarding manufacturing standards, product quality, and regulatory compliance.
Following the laboratory findings, the Maharashtra Food and Drug Administration ordered a ban on the sale and distribution of Goree Beauty Cream across the state.
Authorities are also expected to continue monitoring the market to prevent the circulation of products containing unsafe levels of hazardous substances.
Consumers have been advised not to purchase or use the cream if they already possess it.
The incident has also highlighted the increasing availability of cosmetic products through online marketplaces.
Experts say consumers should exercise caution while buying beauty products online and verify that products:
Health authorities often recommend avoiding cosmetic products that promise unrealistic skin-lightening results or fail to disclose complete product details.
People exposed to mercury through cosmetics may experience:
Anyone experiencing these symptoms after prolonged cosmetic use should seek medical advice.
The health risks arise from repeated application of mercury-containing creams. Mercury can gradually be absorbed through the skin and accumulate inside the body over months or years.
Treatment depends on the level of mercury exposure and the organs affected. Doctors may recommend:
Early diagnosis can significantly reduce the risk of long-term complications.
Consumers can reduce their risk by:
Public health experts say cosmetic safety regulations play a crucial role in protecting consumers from hazardous ingredients.
Regular product testing, strict quality standards, and prompt regulatory action help prevent unsafe products from reaching consumers and reduce the risk of long-term health complications.
The latest action by Maharashtra authorities also serves as a reminder for consumers to remain vigilant and report suspected adverse reactions associated with cosmetic products.
People currently using Goree Beauty Cream are advised to stop using the product immediately.
Those who have used the cream for an extended period, particularly if they are experiencing symptoms such as swelling, fatigue, reduced urine output, or other unexplained health issues, should consult a healthcare professional for evaluation.
Consumers should also report suspicious cosmetic products to local drug and food safety authorities to help prevent further circulation of potentially harmful products.
Maharashtra has banned the sale and distribution of Goree Beauty Cream after laboratory tests detected toxic mercury and officials found the product lacked an expiry date. The action follows complaints from users in Nagpur who reportedly developed kidney-related health problems after prolonged use.
The ban on Goree Beauty Cream highlights the importance of strict cosmetic safety standards and consumer awareness. As authorities continue monitoring potentially unsafe beauty products, consumers are encouraged to verify product authenticity, check ingredient labels, and avoid cosmetics with incomplete labelling or unrealistic claims. The incident also underscores the health risks associated with prolonged exposure to toxic substances such as mercury.
Authorities detected toxic levels of mercury in laboratory tests and found the product was being sold without an expiry date.
It is a skin-lightening cosmetic product that was reportedly being sold through various retail and online channels.
Mercury can accumulate in the body and may damage the kidneys, nervous system, and other organs after prolonged exposure.
Officials investigated complaints involving users who reportedly developed kidney-related ailments after long-term use.
Yes. Repeated application of mercury-containing creams can lead to absorption through the skin over time.
Choose products from authorised sellers, read ingredient labels, check manufacturing and expiry dates, and avoid products with incomplete labelling.
They should discontinue use immediately and consult a healthcare professional if they experience symptoms that may be linked to mercury exposure.
Consumers should verify seller authenticity, product labelling, and regulatory compliance before purchasing cosmetics online.
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Published: 1h ago