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Homegrown messaging platform Arattai will disable its username-based account feature after the government's recent notice to messaging services regarding usernames and related privacy concerns.
The announcement was made by Zoho co-founder Sridhar Vembu, who said the platform would comply with the regulatory direction by removing the feature that allows users to connect without sharing their phone numbers.
The move follows increased regulatory scrutiny of username-based identity systems across popular messaging applications.
In a post on X, Vembu confirmed that Arattai would discontinue its username functionality.
The feature had enabled users to communicate using unique usernames instead of mobile numbers, offering an additional layer of privacy for those who preferred not to share their personal contact details.
According to Vembu, the decision was taken to ensure compliance with the latest regulatory requirements.
The development comes after the central government issued notices to multiple messaging platforms, including WhatsApp, Telegram and Signal, regarding username-based account systems.
Authorities have reportedly asked platforms to pause or review the rollout of such features while consultations on privacy, security and regulatory implications continue.
The government has not yet announced the final framework governing username-based messaging.
Usernames allow users to communicate without revealing their phone numbers, a feature already available on several messaging platforms worldwide.
Supporters say usernames improve privacy by reducing the need to share personal contact information.
However, regulators are also examining potential challenges relating to identity verification, misuse, cybercrime investigations and user safety.
Once implemented, Arattai users will no longer be able to use usernames to connect with others.
Future account identification and communication methods will depend on the platform's updated policies after the feature is withdrawn.
Zoho has not yet announced a timeline for when the change will take effect.
The government's review could influence how messaging platforms introduce identity-related features in India.
Companies may need to reassess privacy tools, account verification methods and compliance processes while regulatory consultations continue.
Any future policy is expected to affect both international platforms and Indian messaging applications.
Zoho co-founder Sridhar Vembu has announced that Arattai will remove its username feature following the government's notice to messaging platforms over username-based accounts. The decision comes amid ongoing consultations on privacy and security implications.
Arattai's decision to remove usernames marks one of the first major responses to the government's ongoing review of identity features on messaging platforms. As regulators continue consultations, both domestic and international messaging services are likely to monitor future policy decisions before expanding or introducing similar features in India.
The company says it is complying with the government's regulatory direction regarding username-based account features.
Zoho co-founder Sridhar Vembu announced the move through a post on X.
Usernames allow users to connect with others without sharing their mobile phone numbers.
The government's review also covers WhatsApp, Telegram and Signal.
The company has confirmed the decision but has not yet announced an implementation date.
Authorities are examining privacy, security and regulatory issues related to username-based identities on messaging platforms.
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Published: 12h ago