Ferrari Luce EV Revealed: Jony Ive’s Apple-Inspired Design Brings Retro Interior to First Ferrari Electric Car

Luxury carmaker Ferrari has unveiled the interior design of its first fully electric vehicle, the Ferrari Luce, offering a bold departure from the screen-heavy layouts seen in many modern EVs. Designed by LoveFrom, the creative studio co-founded by renowned former Apple designer Jony Ive, the Luce blends retro-inspired craftsmanship with contemporary technology, signalling a fresh design philosophy for the iconic Italian brand.

The name “Luce,” meaning “light” in Italian, reflects Ferrari’s attempt to redefine the electric driving experience while preserving the emotional connection traditionally associated with its sports cars. Instead of relying on large digital displays and minimalistic touch interfaces, the interior embraces tactile controls, premium materials, and a layout inspired by classic Ferrari models from the mid-20th century.

The cabin features a dashboard dominated by rounded edges, aluminium finishes, and glass elements, echoing design cues familiar to fans of Ive’s work during his tenure at Apple. A three-spoke steering wheel pays tribute to vintage Ferrari designs from the 1950s and 1960s, while the centre console showcases a distinctive glass gear shifter crafted using advanced glass technology developed by Corning, the same manufacturer known for producing durable smartphone glass.

One of the most notable aspects of the Ferrari Luce’s interior is its restrained approach to digital screens. Ive has emphasised that electric powertrains do not necessarily require overly digital interfaces, challenging the prevailing EV trend of oversized touchscreens. The car includes a 10-inch display integrated subtly into the dashboard, complemented by physical buttons and knobs that prioritise driver engagement. A 12.5-inch driver display is designed to resemble analogue gauges housed behind a sleek casing, reinforcing the vehicle’s retro aesthetic.

Additional features highlight Ferrari’s focus on driving experience rather than technological excess. The launch control system is mounted on the roof, requiring manual activation, while rear passengers receive a dedicated touchscreen displaying performance data such as speed, lap times, and telemetry. The interior also incorporates premium leather alongside aluminium and glass, balancing luxury with innovation.

Industry observers have noted that the Luce’s design direction offers an intriguing glimpse into what a potential Apple car might have looked like, particularly since Apple discontinued its automotive project in 2024. Ive’s collaboration with Ferrari demonstrates how technology-driven design can merge with traditional automotive craftsmanship to create a distinctive EV identity.

Ferrari has confirmed that the Luce will receive a full reveal in May 2026, with more details about performance and specifications expected closer to launch. Beyond automotive design, Ive is also reportedly working on new AI hardware initiatives linked to emerging technology ventures, reflecting the growing intersection between automotive innovation and advanced digital ecosystems.

As the electric vehicle market becomes increasingly competitive, the Ferrari Luce positions itself as a statement piece — combining heritage design with modern engineering to redefine what a high-performance EV interior can be.