Gajraj Rao’s Band Baaja Bitiya Ad for Goel TMT Leaves Viewers in Tears

Actor Gajraj Rao has struck a powerful emotional chord with audiences through his latest advertisement titled Band Baaja Bitiya, created for Goel TMT. The campaign, centred on supporting daughters facing domestic abuse, has gone viral across social media, with viewers calling it deeply moving and socially relevant.

The advertisement unfolds through two parallel timelines. In one sequence, Gajraj’s character is seen walking with a wedding band, hinting at a celebration. In the other, he receives a distressing phone call from his daughter, who reveals that she is experiencing domestic abuse. His initial reaction — “Phir se?” — conveys a mix of disbelief and pain, suggesting that this is not the first such incident.

As the narrative progresses, family members advise him to encourage his daughter to “adjust” and accept her circumstances. However, the father’s internal struggle becomes evident. He refuses to accept the normalisation of abuse disguised as marital compromise.

The emotional turning point arrives when the two timelines merge. Instead of attending a celebratory event, he brings the band to his daughter’s marital home — not to celebrate, but to bring her back with dignity. Confronting her husband and in-laws, he firmly declares, “Na toh yeh parayi hai, na yeh dhan hai,” challenging the deeply rooted idea that a daughter becomes someone else’s responsibility after marriage.

The advertisement concludes with a stark message: countless women endure abuse in silence because their families fail to stand by them. The campaign directly questions societal expectations that ask women to sacrifice their well-being for the sake of appearances.

The storyline mirrors real-life incidents that have gained attention in recent years. In separate cases from Ranchi and Kanpur, fathers reportedly used wedding bands to escort their daughters home after instances of alleged abuse, symbolically reversing traditional wedding rituals.

Since its release, the ad has generated widespread praise online. Many users have lauded both the storytelling and Gajraj Rao’s nuanced performance. Comments describing the film as “heart-touching” and “tear-jerking” have flooded social media platforms.

Gajraj Rao was recently seen in Jolly LLB 3 and Dupahiya in 2025. With Band Baaja Bitiya, he once again demonstrates his ability to bring emotional depth to socially relevant narratives, leaving audiences reflective long after the screen fades to black.