Mardaani 3 Controversy: YRF Responds to Claims Linking Film Promotions With Delhi Missing Girls Reports

Yash Raj Films has issued a clarification after controversy erupted over allegations that the promotional campaign for Mardaani 3, starring Rani Mukerji, was linked to reports about missing girls in Delhi. The production house firmly denied any attempt to sensationalise a sensitive issue, stating that its campaigns are guided by ethical and transparent practices.

The debate began after several social media posts highlighted claims that hundreds of people had gone missing in the national capital within a short period. The timing of these posts coincided with the theatrical release of Mardaani 3, a film that explores themes of child trafficking and crime, leading to speculation about a possible promotional strategy connected to the narrative. As the posts went viral, public concern intensified, prompting authorities to step in and address the growing panic.

According to officials, while certain data regarding missing persons was authentic, concerns were raised about how the information was presented online. Law enforcement agencies warned that exaggerated or misleading narratives could influence public perception and create unnecessary fear. A statement from the police emphasised that attempts to generate panic through paid promotions for financial benefit would not be tolerated, adding that strict action could be taken against those found responsible.

The remarks triggered speculation across social media platforms, with some users and political figures suggesting that a recently released Hindi film might be connected to the online campaign. However, authorities have not directly linked the promotional activities of Mardaani 3 to any wrongdoing, and investigations remain focused on identifying the source of the viral messaging.

In response to the controversy, Yash Raj Films reiterated that any association between its marketing strategy and the missing persons narrative is unfounded. The studio expressed confidence that official investigations would clarify the facts and urged audiences to avoid drawing conclusions based on speculation. The statement also highlighted the company’s longstanding reputation in the industry, stressing that it does not exploit sensitive real-world issues for publicity.

The situation has sparked a wider discussion about the responsibility of filmmakers and marketing teams when dealing with socially sensitive themes. As Mardaani 3 addresses issues related to trafficking and crime, conversations have emerged around how entertainment content intersects with real-life concerns and public discourse. Experts note that while films can raise awareness about important issues, promotional narratives must be handled carefully to avoid confusion or distress.

Released in theatres on January 30, Mardaani 3 continues to attract attention both for its storyline and the ongoing debate surrounding its promotional environment. As authorities continue to monitor the situation, the focus remains on ensuring responsible communication and maintaining public trust while discussions around media influence and digital narratives evolve.